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The BMW XM Label Red is landing…

April 25, 2023
BMW will soon begin the delivery rollout of their most powerful car on the road – the new, and very cooly named, BMW XM Label Red....

BMW will soon begin the delivery rollout of their most powerful car on the
road – the new, and very cooly named, BMW XM Label Red.

The most obvious difference between the standard XM and the Label Red is the… red. Surprise! The bright Toronto Red accents encompass the front grille and continue to alert the eyes as they scatter themselves among the interior trim.

Inside, the layout is the same as the standard XM with leather bucket seats, and passengers sat in the aptly named ‘Backstage M Lounge’ rear bench, can enjoy their own infotainment screen, ambient lighting and four-zone climate control.

Sporting a twin turbo 4.4L V8 and electric motor that spurns out a combined 738bhp, the huge SUV boasts 94 more horses than the standard XM that was announced at the Shanghai Motor Show in September last year.

This rather large upgrade in power and its BMW-patented pre-gearing mechanism, means the Label Red can get from a standing start to 62mph in 3.8 seconds and can continue all the way to 180mph.

For such a big car (nearly 3 tonnes) and such a big power output, understeer was always going to be a problem. But BMW has addressed that issue by including a differential on the rear axle that allows torque to be split between the wheels as required, without the need for brake inputs.

The German manufacturer’s decision to name it Label Red rather than the recently revived CS label was made because they plan on the Label Red to live a lift of its own like the infamous ‘M’ badge.

Whether that ambitious pledge happens is yet to be seen, but one thing is for certain – the £170,860 XM has certainly made a formidable entrance.

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